Nanlite Case Studies

Task: Grow B2B business and attract top-professional users.

Role: Management of all aspects of the initiative.

Results: Recently launched, so there is no performance metrics to share. But with this audience, it is quality over quantity.

Hands-On Review of the B&H Gift Card

Task: Promote gift cards.

Role: Concept, design, and copyediting.

Results: Strong performance in the B&H email newsletter and social channels. After I left the company a sequel was created for their electronic gift cards.

Notes: This work was made when I was the Manager of Publishing at B&H. I came up with the idea, sold it to upper management, and assigned the writer and graphic designer.

How to Drop $725k on Gear

Task: Create an attention-getting article about exotic products.

Role: Concept, product selection, and copywriting.

Results: The popular photography website PetaPixel asked to also publish this post on their site, where it generated over 1900 Facebook shares, lots of comments, and a deluge of traffic to B&H.

Notes: The strength of this work propelled me to a managerial position at the company.