Social Media
Amazon Posts
Everyone knows Instagram and TikTok, but Amazon also has a built-in social media function called Posts that sellers can use to drive engagement and traffic to their brand stores for free. As a part of my duties managing Amazon for Nanlite USA, I took advantage of Posts, generating over 60k impressions in 2024.
#SportTracksScenes
Task: Increase user engagement and brand exposure on social media.
Role: Concept, strategy, creative, blog content, landing page, Facebook ad campaign, and social shares.
Results: A big success. Since this was a full-blown campaign that included changes to the user interface of the product, I share more details about it on my Creative Campaigns page.
Social Media Management
I ran all of the social media accounts for SportTracks from 2015 to 2021, including building their Instagram account up from just a few followers and a half-dozen posts. Managing social accounts was also one of my main roles at B&H.
